Brand and marketing leadership for MedTech, health and premium consumer brands.
I'm Jose Martinez, a Zurich-based brand strategist with 15 years at Ralph Lauren, Swarovski and Align Technology. I help companies sharpen their brand, launch products and run campaigns that work in the market.
The problem I solve
Good products often struggle in the market for the same reasons: an unclear position, campaigns that don't travel across markets, and teams without the senior capacity to drive a launch. I fix that, hands-on.
Who I work with:
MedTech and healthcare companies that need to make technical products desirable to professionals and consumers.
Premium and lifestyle brands launching or growing in Switzerland and Europe.
Teams that need senior marketing leadership for a launch, a transition or a growth phase.
How I can help
Brand & Go-to-Market Audit
A clear diagnosis and a 90-day plan.
Launch & Campaign Lead
From brief to market, run end to end.
Interim Brand / Marketing Lead
Senior cover for 3 to 9 months.
Track record
€150M global outlet channel: 5-year strategy at Swarovski
+90% doctor affinity with Align's first region-driven campaign
1,500 Wimbledon ground staff outfitted for Ralph Lauren
*Results from my in-house roles.
“ As project lead across Ralph Lauren omnichannel projects, he led the company's most successful product, brand, and store launches in wholesale and retail.”
— Patrick Martin, former EMEA Marketing Director, Ralph Lauren
What people say
"Jose owns a strategic mindset to drive business success."
— Francesca Padula, Senior Director, Metyis
Have a launch, a brand question or a gap in your team? Tell me where you are. I'll tell you honestly whether I can help.