About
Brand strategist based in Zurich. 15 years at Ralph Lauren, Swarovski and Align Technology.
Hi, I’m Jose
For 15 years I've worked between two worlds: premium consumer brands at Ralph Lauren and Swarovski, and regulated MedTech at Align Technology, where I was Senior Brand Manager for iTero in EMEA.
What connects them is the same job: understand what customers really care about, build a clear position, and bring it to life through campaigns and experiences people remember. I like staying close to the work, from the strategy to the day the campaign goes live.
Why "Aperture"? In photography, the aperture decides what comes into focus. That's how I approach brands.
English · French · Spanish · Catalan · Italian · German (B1–B2)
ESADE Business School · LinkedIn
Beyond work:
horoyoi
Horoyoi is a series of private dinners I host in Zurich for 20 to 30 guests: long communal tables, soulful food, rare wines, live music and art.
Let’s talk
Have a launch, a brand question or a gap in your team? Tell me where you are. I'll tell you honestly whether I can help.